Bieber's vocals span from F 4 to the high B ♭ 5. "Yummy" is a "straightforward R&B number" that moves along on pop-trap beats. Bieber released five additional music videos for the song, titled: "Animated Version", "x drew house, Animated Version", "Beliebers React", "Fan Lip Sync" and "Food Fight", and "TikTok Compilation Video" and launched an official "Yummy" online game. Four days later, Bieber released autographed limited editions of "Yummy", including a cassette, a seven-inch picture disc, six unique CDs and five unique seven-inch vinyl discs, available for only 24 hours. On the release day of "Yummy", Bieber joined the video-sharing social networking service TikTok and posted a video of himself lip-syncing to the song, and encouraged his fans to do so, as well. About the upcoming music, Bieber stated that "I believe that I am right where I’m supposed to be and God has me right where he wants me", and that he feels like "this is different than the previous albums just because of where I'm at in my life". The trailer also serves as an announcement for his upcoming North American tour starting May 14, 2020, as well as a documentary covering "all different stories". The following day, he announced the single via a trailer he uploaded to YouTube that shows him walking through an abandoned gas station.
On December 23, 2019, Bieber teased the release by posting a picture of himself in front of a piano accompanied by two posts with the caption "tomorrow". The song's genre which he dubbed “R&BIEBER” was also teased on the following day with another post uploaded onto his Instagram account. The song was first teased by Bieber on October 27, 2019, when he took to Instagram to tease the title of the song by drawing it on a piece of paper. The song's official music video was released on January 4, 2020. The song debuted at number two on the US Billboard Hot 100, while reaching the top five in Australia, Canada, the United Kingdom and various other countries, and hitting number one in New Zealand. "Yummy" received mixed reviews from music critics, some of whom complimented on Bieber's vocal performance while others criticized the song's production, its songwriting, and Bieber's delivery. Bieber joined the video-sharing social networking service TikTok on the day of the song's release. The song is Bieber's first solo single to be released in almost four years, following " Company", a song from his fourth studio album, Purpose (2015), but the song was released as a single in 2016. It was released through Def Jam Recordings, as the lead single from his fifth studio album, Changes, on January 3, 2020. “She says she needs a little company,” sung with the slightest wink in the eye, is as racy as it gets, and even then, Bieber projects an image that is utterly harmless." Yummy" is a song by Canadian singer Justin Bieber. As with My World, everything is age-appropriate. The dance-pop songs are light on the ears yet memorable the unrequited material sounds deeply felt the ballads have all the necessary us-against-the-world teen-love dramatics (though the references in “Stuck in the Moment,” featuring Bonnie & Clyde and Sonny & Cher among other doomed couples, make zero sense on a song voiced by a peppy 16-year-old in 2010). Bieber makes all the right, charming moves for a teen, and he covers all the bases. The two releases are certainly of a piece, filled with upbeat R&B-flavored pop songs with a few ballads that might be termed adult contemporary if the singer happened to be of age.
It’s a shrewd ploy that benefits his insatiable following - much of which could be into something else by 2011-2012 - and, in turn, his sales. This ten-song disc, which follows its seven-song predecessor by just over four months, is intended to be the second half of his debut rather than a true follow-up. Within two months of release, My World went platinum and two of its singles hit the Top 20, making Justin Bieber an almost inescapable teen pop phenomenon.
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